The Aura Group
Providing rich media, online advertising, banner ads, floating ads, streaming ad campaigns, flash video banner, audio banner, professional web ads, professional internet marketing firm, banner agency, video brand services, corporate video banner campaigns, webmercial, banner ad serving, ads technology, online agency, pay per click, and ppc since 1998.
Intercommunications Inc. - 3 Creek Ranch
May 1, 2007
Aura worked closely with Intercommunications, a leading global real estate marketing firm, to develop a truly unique marketing tool that lowered printing costs while increasing the information that could be shared with prospective buyers for the Jackson Hole, Wyoming development; 3 Creek Ranch. Aura designed and developed a CD-ROM that included all the information previously found in 3 Creek’s print collateral, but added video elements, links to websites and other interactive elements not possible with print media.
“We can pack more information into a CD and add more inactivity than with traditional print collateral. I think buyers lend more creditability to a developer when they are given a fully interactive experience to take home with them,” stated David Bailey, CEO of the Aura Group. David went on to say that CD-ROMs are relatively cheaper to replicate than print media is to print and CD-ROMs can be built in such a way that usage can be tracked and information displayed within the CDs can be pulled from a website. “It’s an older technology, relatively speaking, but it is universally accepted now-a-days and a great way for developers to step into the digital age,” David added.
The CD enriched 3 Creek Ranch’s promotional material and the convenience makes it an optimal marketing tool. Easily transportable, the CD highlights the entire development including the nature area and home sites located at 3 Creek Ranch. The CD is designed to be a user-friendly, interactive book that allows clientele to easily click through the pages, viewing many essential components of 3 Creek Ranch. The CD loads on any PC and MAC system and includes additional features such as breathtaking pictures of the property, video, links back to the 3 Creek Website, and contact information.