We are pleased to announce a partnership with rich media solution provider Pointroll to deliver show times to moviegoers’ mobile devices.

We and PointRoll, Inc., the leading developer of innovative rich media technology solutions, announced today a partnership to bring movie times and locations directly to a mobile device. MovieConnect™ allows online advertisements to send movie times and theater locations, local to the moviegoer, directly to their mobile device.

“With MovieConnect™, studios can now fully leverage online advertising as a sales generator,” said Pointroll CEO, Chris Saridakis. “We have delivered more than 2 billion rich media ads for the entertainment industry in the first quarter of 2007. We know how to engage moviegoers, and with MovieConnect™, they can act on their interest immediately.”

“MovieConnect™ provides immediate and relevant information directly to the moviegoer that is portable and convenient,” said David Bailey, CEO of The Aura Group. “It is now possible to leave your brand right in the pocket of your customer.” We work to  stay current with movie times in a partnership with 43KIX who supplies many studios with mobile-from-print campaigns. This partnership allows studios to manage both online and offline mobile campaigns under one roof.