LOS ANGELES, CA, February 24, 2010 / -- The Aura Group, an interactive agency specializing in online advertising and advertising technology development, today announced the launch of its updated MovieConnect technology to allow studios to monitor movie Twitter accounts for showtime inquiries then tweet targeted theater and showtime information back to the requester.

The Aura Group's existing MovieConnect platform allows film studios to deliver showtime and theater locations into any online ad unit, but David Bailey, The Aura Group's CEO, had broader ideas. "The whole point of advertising theatrical film releases is to get tickets sold and butts in seats. You can build brand, anticipation, excitement, etcetera; but telling people where to go, and at what time, is the lynch pin of a successful campaign. We brought the MovieConnect technology to online media and now we see a need in social media," said Bailey. MovieConnect is currently licensed by rich media vendors Pointroll and Unicast and has been utilized in many recent film campaigns including Summit Entertainment's "Twilight - New Moon" and Loinsgate's "From Paris with Love."

MovieConnect can monitor a film's Twitter account and, when a follower requests to know where the release is being shown locally, MovieConnect will automatically respond to that follower with a personalized response including theater information, show times and a link to a map. Bailey continued, "For many people, Twitter is their primary online social media connection; especially with brands. With Twitter, we can follow a film from development to display. Now, with MovieConnect, we complete that circle and direct the moviegoer where to view the film."

Setup of MovieConnect's Twitter monitoring service is easy and can usually be completed in a few days. For more information, contact The Aura Group at (888) 580-8863 or via email at movieconnect@theauragroup.com .

About The Aura Group
The Aura Group, a wholly owned subsidiary of Aura Interactive, Inc., specializes in online advertising creative and technology in addition to interactive media development. Aura's commitment to develop new technologies, coupled with stunning creative abilities and expert Flash video knowledge, has positioned itself, and its clients, on the cutting edge of online advertising. For more information, call 888-580-8863 or visit http://www.theauragroup.com.

Media Inquiries: Rob Hallstrom / 714.473.7033 / rob@714media.com