The Aura Group
Providing rich media, online advertising, banner ads, floating ads, streaming ad campaigns, flash video banner, audio banner, professional web ads, professional internet marketing firm, banner agency, video brand services, corporate video banner campaigns, webmercial, banner ad serving, ads technology, online agency, pay per click, and ppc since 1998.

Pointroll partners with the Aura Group

the Aura Group

April 24 , 2007

The Aura Group announces a partnership with rich media solution provider Pointroll to deliver showtimes to moviegoers’ mobile devices. (Press release here)

The Aura Group and PointRoll, Inc., the leading developer of innovative rich media technology solutions, announce today a partnership to bring movie times and locations directly to a mobile device. MovieConnect™ allows online advertisements to send movie times and theater locations, local to the moviegower, directly to their mobile device.

“With PointRoll MovieConnect™, studios can now fully leverage online advertising as a sales generator,” said CEO, Chris Saridakis. “We have delivered more than 2 billion rich media ads for the entertainment industry in the first quarter of 2007. We know how to engage moviegoers, and with PointRoll MovieConnect™, they can act on their interest immediately.”

“MovieConnect™ provides immediate and relevant information directly to the moviegoer that is portable and convenient,” said David Bailey, CEO of The Aura Group. “It is now possible to leave your brand right in the pocket of your customer.” Aura stays current with movie times in a partnership with 43KIX who supplies many studios with mobile-from-print campaigns. This partnership allows studios to manage both online and offline mobile campaigns under one roof.

» click here for more information or to see MovieConnect™ in action