The Aura Group
Providing rich media, online advertising, banner ads, floating ads, streaming ad campaigns, flash video banner, audio banner, professional web ads, professional internet marketing firm, banner agency, video brand services, corporate video banner campaigns, webmercial, banner ad serving, ads technology, online agency, pay per click, and ppc since 1998.

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Style and "Substance D"

iMediaConnections.com

July, 11 2006

In our Creative Showcase, a highly stylized banner spot from The Aura Group captures the paranoia of Warner Independent Pictures' uniquely animated cautionary tale, "A Scanner Darkly."

For such a highly technical and creative film, Warner Independent Pictures (WIP) tapped The Aura Group to showcase many aspects of this release with a targeted and informative banner campaign. It was clear early on that WIP wanted to push the technological barriers with the production of "A Scanner Darkly," and this banner campaign was no different. Video, text messaging and downloadable content were all stressed as a "must-have" to engage the viewer and create a two-way dialog.

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