The Aura Group
Providing rich media, online advertising, banner ads, floating ads, streaming ad campaigns, flash video banner, audio banner, professional web ads, professional internet marketing firm, banner agency, video brand services, corporate video banner campaigns, webmercial, banner ad serving, ads technology, online agency, pay per click, and ppc since 1998.
// Advertising Online
Aura is a communications lab where media fusion takes place. We think it, build it, nurture it and then deliver innovative projects alive and kicking.
Mixing technologies, pushing the envelope and supplying cutting edge solutions is what Aura does best. Coupled with award winning design and creative services, Aura is your one-stop-shop for you interactive advertising needs.
Our ad solutions are 100% Flash, and as such, can seamlessly reach over 98% of Internet users. Banners are created to be served by any ad server or for use on any network.
AD TYPES
- In-Page
- Expandable
- Floater
- Peel back
- Full Screen
- Variable content (RSS, XML, or images and videos)
- Communicating ad units (banners can talk to each other on the same page)
- Custom sizes, shapes and technologies.
AD FEATURES
- Multiple video streams into one ad unit Video hot-spotting
- Video politely plays without audio when ad unit loads
- Full screen video with playback continuing where viewer left off
- MovieConnect technology (enables in-banner text-message signup for show times to be sent to a subscriber's mobile number based on zip code)
- Downloads and reminders
- Green-screen or Chromo key web video
- Live updateable content via XML or RSS feeds
- Voting and Polls
- Data capture including email address
PROPRIETARY TECHNOLOGY
MovieConnect™
A revolutionary new system for bringing movie times and locations to consumers via banner ads and mobile phones. Viewers can click on an online banner ad and have showtimes beamed directly to their cell phone. Aura's 100% Flash-based system is compatible with any ad network, ad server, publisher, and browser and is the first to deliver all movie times and locations to consumers on a national basis, regardless of venue or theater chain.
» See and example
» See it in action with 'A Scanner Darkly'
» Download more information
VariableBuffer™
With experience in Flash Media Server development since 2002, Aura has written many proprietary programs to increase user experience. One of our most widely used programs is our VariableBuffer technology which is included in most of our players. VariableBuffer is a process in which the user viewing a video stream is immediately connected to the stream with immediate playback after a short buffer time. The technology then senses the current stream and current bandwidth allocation and adjusts the buffer accordingly allowing for quick video start with uninterrupted playback.
AO FEATURED WORK
Warner Bros
A Scanner Darkly
It was clear early on that WIP wanted to push the technological barriers with the production of A Scanner Darkly and this banner campaign was no different.
» examples
FOX
24 Syndication
Video plus high end Flash creative proved to be the advertising hit you would expect from a series like “24.”
» examples
Marriott
Holiday Banner Campaign
Marriott tapped Aura to market a unique holiday hotel package for leisure travelers.
» examples